Craigslist Furniture Shopping
The prompt of this 1 week project was to create a better shopping experience for students who want to buy furniture on Craigslist. I thought about what currently is wrong with the furniture shopping experience, what needs students specifically have (vs. other furniture shoppers), and what I could do to Craigslist to make it work for students but work equally well for other user groups.
My brief research yielded these main takeaways:
- 92% of users mentioned price as the main consideration while shopping for furniture
- 50% of students said trustworthiness of the seller helped them decide what furniture to buy, & where to buy from (ie. IKEA vs. Ebay Seller)
- Transportation of the furniture is the biggest inconvenience, especially among students who don't have cars
- Size of the furniture is the 2nd biggest deciding factor, but is hard to gage in-store & online (ie. Will it fit in this particular spot in my room?)
I wanted to find out if and how Craigslist deals with the above needs and problems, and did a task analysis.